Wine in a can… The phrase can no longer be ignored and consumers are now in search of the convenience, innovation and value for money behind the concept. Countries like Australia and the USA have reported triple growth in the last financial year alone, while numerous tests and container revisions have confirmed that the experience of drinking wine from the can is identical to the bottle in terms of flavor and freshness.

With the rapidly changing consumer buying trends from the millennials who are driving this shift, the demand for more inexpensive and portable packaging for wine that is more environmentally friendly is accelerating at a considerable pace” says Cloof’s MD Martin Breffit.

With a low carbon footprint and a higher recycling rate than glass, this innovative packaging solution ties beautifully in line with Cloof’s sustainable farming and wine production practices and highlight why this award-winning wine producer is a WWF Conservation Champion.

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