The 2003 Cloof Dusty Road Pinotage is launching on 6 March 2004 in all 180 Vinmonopolet stores in Norway. Due to extremely strict control of any marketing activities relating to alcohol, journalists’ comments are critical. Hence Cloof's peripatetic ‘pusher’ was on hand during a hectic road show of three Norwegian cities last week (including Bergen, pictured alongside), during which said wine was shown to journalists and monopoly employees.

Thus far in published reviews Dusty Road Pinotage is top of the ratings, and considered a bargain buy at NOK 87.80 per bottle.