We were invited to present The Very Sexy Shiraz at Cape Town’s first Sexpo. The opportunity to show our wines to 30 000 expected visitors was too tempting to turn down, so off we went. We also took along The Dark Side (a wine with curves where others don’t have places), Inkspot and Daisy Darling.

Tasters thankfully steered well clear of all the possible innuendos, although two ladies (who had perhaps already had a glass of something elsewhere) earnestly asked Oscar what one would eat with Sexy Shiraz. He claims it’s the first time he’s delivered a punch line without opening his mouth; he just looked at them without changing his expression (cuisine, it seems, was not the only thing on their minds in that environment). It took some time for them to regain their composure.

We’d have to regard the exercise as a resounding success, thanks to Candice (see picture alongside) who won the prize for the best-dressed exhibitor. Could this be the start of a trend in wardrobe and wine pairing?