With our latest product launch, we are effectively asking the question: “Who says a cult cabernet has to come from California, and cost $100 per bottle?”
The wine is the product of the our extensive vineyards, where cabernet grapes easily ripen to the point of producing soft tannins. Winemaker Christopher van Dieren is particularly complimentary about the quality of the fruit, which he says, “enable me to make a wine that has a full, round feeling in the mouth; that's fantastic to drink.”
So exemplary is the fruit, in fact, that the human intervention in the winemaking process is limited to the basics of getting it to ferment without any spoilage.
Or, to quote the back label:
“How would it be if a wine left the winery exactly as Mother Nature intended? No made-up coffee flavours. No stories about the grapes being crushed between the thighs of a red-haired virgin. No ageing in oak barrels from the other side of the earth.”
Cab Cult is intended to deliver “extraordinary value at around R45 per bottle”, says Willem Wentzel, who is responsible for our marketing and sales.
Hosting Rocking the Daisies is one of the highlights of our year (you can tell we don't get out much!). The event attracts close on 10 000 hip and happening young people, who – frustratingly for us – appear not to drink much wine.
Cab Cult is a fresh and uncomplicated rallying point for wine drinkers seeking a great glass of cabernet at an accessible price. We hope that Cab Cult will enable us to turn a few 'Daisies' visitors to the world of wine!