With our latest product launch, we are effectively asking the question: “Who says a cult cabernet has to come from California, and cost $100 per bottle?”

We propose terroir as the wine world's most abused word/terminology. And, at worst, it may even be an expression of chauvinism.

We planted our Viognier vineyard in 2005, and have had to wait patiently for the first crop. Knowing the variety's propensity for getting over-ripe very quickly, we elected to harvest the grapes early in the season to preserve the liveliness of the flavours.

Cloof's Shiraz reputation is built on Crucible Shiraz and The Very Sexy Shiraz, two wines that have both won gold medals on wine shows around the world. After several vintages of each we have the opportunity of looking back on their achievements.

The world is awaiting the release of The Art and Design of Contemporary Wine Labels, an “illustrated survey [highlighting] leading designers who have elevated the design of wine labels to an art form”. Featured in the book are two Cloof labels, but the author bemoaned her lack of space, as she would have wanted to include several more of our labels.

We're flattered, gratified and all-round chuffed at being selected from tens of thousands of labels around the world. Even getting one label selected is exciting, but two!

There are no prizes for guessing that the label for the Bush Vines CPS was not one of those selected.