We made a little video of wine drinkers' responses to The Very Sexy Shiraz at a wine tasting. View it here:

I’ve discovered something new to pay attention to when marketing our wines – the Chinese translation of each product’s name (in the case of Cloof, with my flights of creative fantasy, this can cause additional headaches for the translator). Given the amount of work that goes into label concepts and design, we may well need to determine (with expert assistance, of course) the ‘official’ translated name for each of our wines.

Much is made of the food that could complement various wines. Fortunes are spent on glassware that accentuates certain aspects of wines’ aroma. There are even ideal serving temperatures for wines.To the mix we can now add a further consideration; whether the wine is being consumed in- or outdoors. We hosted a group of Danish customers to a Gourmet BBQ lunch at Cloof yesterday. The 38-degree ambient temperature was a fantastic contrast to the weather they had left behind on Saturday, but it wasn’t necessarily ideal for a tasting of big reds.
 

The sales and marketing team of Cofco Ltd (owners of the Great Wall wine brand) spent an afternoon getting to know Cloof wines. Afterwards Oscar was presented with a bottle of Chateau Sun God Shiraz, which the Cloof team looks forward to tasting.

Cloof has not been contactable by telephone for almost a week, which sadly is something that happens on a regular basis. As it stands, no-one at Telkom is willing to commit to a date when it will be fixed.

This is our busiest time of year from a visitor point of view, but no-one can contact us by telephone.